Book Reviews

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The Lean Startup

A must-read for anyone interested in combining agile principles with human centered design

Thinking, Fast and Slow

This book showcases Daniel Khaneman's Nobel Prize winning work on psychology and behavioral economics and is extremely applicable to shopper insights

The Power of Habit

Closely aligned to the ideas in Thinking Fast and Slow, The Power of Habit focuses on how habits are formed and different ways that companies can engage consumers on their journey to reinforce loyalty

Clued In

Lou Carbone shares his unique approach to spotting clues along the customer journey and how the way customers feel about themselves along the journey shapes their relationship with the brand


Seth Godin focuses on how you can become a “linchpin” in your organization – someone who inspires and motivates others and builds energy in an organization

Leading Outside the Lines

Jon Katzenbach and Zia Khan explore the importance of striking the right balance between your formal and informal organization to evolve your culture and drive organizational effectiveness

The Infinite Game

Simon Sinek applies the principles of game theory and infinite games for how companies approach their mission, strategy, and organizational development

Think Again

In his latest work, Adam Grant shows how your ability to rethink and unlearn can be powerful tools to identify when change is needed and help engage and persuade others to act together

The Art of Ideas

In this graphic novel, authors Amy Grant and William Duggan lay out a systematic approach you can use to enhance your organization’s ability to drive creative thinking and boost your innovation effectiveness

Adaptive Enterprise

This book by Stephan Haeckel is one of the best articulated arguments for making customer experience a central focus of your company's vision

House of the Customer

Just like building a house, designing your CX and fostering a more a customer-centric culture benefits from a holistic approach

The Catalyst

Don’t let culture eat your CX strategy for breakfast - up your game for change management internally and externally

Lessons from The Catalyst: Driving effective change management for your CX investments

Using The Catalyst's REDUCE framework to overcome barriers to change as you work on your roadmap of CX opportunities

Decisions over Decimals

To enhance decision-making, strike the right balance between data, experience and intuition

How Customers Think

The importance of metaphors for CX

The Living Organization

Increase the flow of energy at your organization