What We Think

The Book

Written by JourneySpark Consulting's Founder and CEO Matthew Egol, The CX and Culture Connection focuses on how CX and culture are both essential to create a growth flywheel for your business. It is written for leaders at both larger organizations seeking to recapture vigor, accelerate growth, and maximize ROI from CX investments, and for leaders at emerging companies aiming to avoid losing their way by neglecting culture as they grow.

The Podcast

Matt's podcast, The CX & Culture Connection, is designed for leaders looking to drive growth and innovation through the connection of customer experience and culture.

CXPA Course

Transform your CX strategy with our self-paced course, created in collaboration with CXPA. Master data-driven persona creation, elevate customer journey moments, and cultivate a culture of experimentation to optimize experiences. Includes a downloadable workbook.

Book Reviews

Explore reviews for some of our favorite books that explore themes relevant to experience management and building a more customer-driven organization.


Want to get in touch? Reach out at contactus@journeysparkconsulting.com