Matthew Egol
Founder and Chief Executive Officer
A partner at PwC Strategy& for more than 15 years, Matt is a recognized thought leader in the experience management space. Matt has worked across a broad set of industries, from retail to consumer goods to healthcare to financial services to technology to industrials. Matt helps companies enhance their organizational effectiveness and build capabilities that fuse human-centered design with analytics, evolving their culture to be more customer-driven.
Matt is a regular speaker and author on customer experience, enterprise agility, and culture topics. He has authored more than 25 articles in leading publications and is a subject matter expert with MMA Global. Matt graduated magna cum laude from Dartmouth and received his MBA from Columbia University, where he received the Abe Shuchman Memorial Award in marketing.
Matt launched JourneySpark Consulting to work closely with leaders to help shape their vision, build and develop their teams, and evolve their organization's culture.
Virginia Colamarino
Partner
Virginia is a seasoned strategist with over a decade of experience defining and executing growth strategies across all industries, both independently and as part of PwC Strategy&, frequently in collaboration with Matt.
Her interest for CX was ignited by her unique experience as an industry-leading business owner and operator whose success was dependent on her understanding of, and strategic investment in, her customers. She has partnered with Matt to bring that passion and expertise to leadership and their broader organizations. Virginia has a BA, with honors, from Wellesley College and received her MBA from Columbia University.
Kirk Hanson
Chief Technology and Data Officer
Kirk is a marketing technology expert with over 20 years of experience in the industry. As the founder and former owner of a successful marketing technology services company, he has a proven track record of driving business growth by prioritizing customer experience.
Passionate about optimizing customer journeys, Kirk focuses on leveraging cutting-edge technologies and data practices to enhance and enable seamless interactions. With a strong foundation in business and technology, Kirk graduated from the University of Vermont with a BS in Business Administration and a concentration in Business Technologies.