AI Insights Engine

Reinforce a culture of experimentation by leveraging AI to optimize customer journeys

Focus on the core attributes for your personas that drive customer lifetime value
Use AI to mine data signals along the customer journey to map customers to your personas
Use AI to generate content through the eyes of your personas
Prioritize ways to run experiments across the highest value use cases for product launches, marketing campaigns, and other digital experiences

If we personalized “words that work” based on insights for what creates of an emotional connection with our personas and micro-segments…
…Then we would increase repeat purchase rates and lower average promotion depth
If we tailored content and calls to action by persona with a focus on what is most effective to drive adoption of behaviors early in program membership…
…Then we would increase customer lifetime value
If we better aligned creative content with insights specific to our personas…
…Then we would lower our CAC, increase conversion, and boost CLV
If we tailored messages delivered to the customer during their customer journey via an AI-enabled chatbot…
…We would increase their engagement with the messages and drive adoption of behaviors that boost CLV