Matthew Egol

Founder and Chief Executive Officer

Matt was a partner at PwC Strategy& for more than 15 years and is a recognized thought leader in the experience management space. Matt has worked across a broad set of industries, from retail to consumer goods to healthcare to financial services to technology to industrials.

Matt helps companies enhance their organizational effectiveness and build capabilities that fuse human-centered design with analytics, evolving their culture to be more customer-driven.

Matt is a regular speaker and author on customer experience, enterprise agility, and culture topics. He has authored more than 25 articles in leading publications.

Matt launched JourneySpark Consulting to work closely with leaders to help shape their vision, build and develop their teams, and evolve their organization's culture.

He is also the author of The CX and Culture Connection and host of the CX & Culture Connection Podcast.

Matt is a strategic advisor to AgenticAdvertising.org, a community focused on creating a vibrant community of builders as marketers shift from authorship to orchestration.

Randall Rothenberg

Partner

Randall has spent much of the past 40 years helping consumer and B2B brands, media companies, advertising agencies, tech firms, and creators see—and adapt to—the waves of technology-driven change that have overwhelmed economies and restructured entire industries.

Randall served as the CEO for the Interactive Advertising Bureau (IAB) for 16 years, which he helped build into one of the most influential trade associations in the world, by helping organizations make sense of—and adapt to—the digital revolution.

Prior to serving as the CEO of the IAB, Randall was the Chief Marketing Officer and Senior Director of Intellectual Capital at Booz & Company, where he oversaw business development, knowledge management, and thought leadership.

Together with Matt, Randall is a strategic advisor to AgenticAdvertising.org, reimagining what "good" looks like for marketing and customer experience.

Virginia Colamarino

Partner

Virginia is a seasoned strategist with over a decade of experience defining and executing growth strategies across all industries, both independently and as part of PwC Strategy&, frequently in collaboration with Matt.

Her interest for CX was ignited by her unique experience as an industry-leading business owner and operator whose success was dependent on her understanding of, and strategic investment in, her customers.

She has partnered with Matt to bring that passion and expertise to leadership and their broader organizations. Virginia has a BA, with honors, from Wellesley College and received her MBA from Columbia University.

Kirk Hanson

Chief Technology and Data Officer

Kirk is a marketing technology expert with over 20 years of experience in the industry. As the founder and former owner of a successful marketing technology services company, he has a proven track record of driving business growth by prioritizing customer experience.

Passionate about optimizing customer journeys, Kirk focuses on leveraging cutting-edge technologies and data practices to enhance and enable seamless interactions.

With a strong foundation in business and technology, Kirk graduated from the University of Vermont with a BS in Business Administration and a concentration in Business Technologies.

John B Frelinghuysen

Partner

John Frelinghuysen is a partner with JourneySpark Consulting, where his work focuses on growth strategy, product innovation, go-to-market strategy, M&A/diligence support, and organizational effectiveness. John brings a unique combination of senior advisory, general management, and corporate strategy experience to his work with JourneySpark.

Previously, John served as a Managing Director with L.E.K. Consulting from 2019-2024, leading the firm’s Media practice. At L.E.K, his clients spanned digital advertising / AdTech, digital publishing, video streaming services, e-commerce, and consumer marketing. In addition, he worked extensively with private equity companies in support of their investment strategies and acquisition due diligence efforts.

John served as EVP Digital Media at Disney/ABC Television from 2015-2017, where he managed the digital business for ABC Entertainment and ABC News. At Disney, John accelerated digital revenue growth through the launch of new mobile / CTV apps and expanded content distribution. John also led initial planning for the Disney+ streaming service.

Prior to Disney, John served as SVP, Head of Strategy for AOL. There, he helped guide AOL’s transformation into a leading content and ad technology company. He played a key role in AOL’s advertising partnerships with NBCU and Microsoft, and in the company’s sale to Verizon in 2015.

John led Booz Allen’s U.S. Media practice from 2004 to 2007 and later served as a partner in Bain & Company’s Telecom, Media and Technology (TMT) Practice from 2007 to 2012.

John has served as a board member of the Interactive Advertising Bureau (IAB) from 2016-2017, and has also served as an executive-in-residence and strategic advisor to the IAB.

John received an AB degree, cum laude, in Politics from Princeton University. He also holds an MBA from Columbia Business School with Beta Gamma Sigma distinction.