Course Description
We created a new, self-paced course with CXPA to explore how to make personas and journeys more actionable in order to accelerate value. We will explore a new approach to personas and journeys, one that enables a focused customer experience roadmap and therefore faster time to value for your CX investments. We will also cover how you need to evolve your system of metrics (don’t just chase survey scores!), use that to demonstrate value realization to your organization, and drive change management across your organization to ensure sustainable change. We will share our recommended approaches – delivered through our Experience Collage™ and CX & Culture Connection™ educational and training programs – in a downloadable companion workbook, which will allow you to apply these lessons to your personal situation. Upon completion of the course, you will have access to the JourneySpark Consulting team for additional office hours.
Duration
1.5 hours
Price
$495 for CXPA Members, $595 for non-CXPA members